Ethos Connected • 17th January 2024

Automated Water Management for Idaho Water District 63

Prior to 2021, Boise River management depended on significant investments of personnel, time, and capital to regulate this limited resource.

Past water infrastructure required manual monitoring with a delay of up to a week, using data from the previous week to make determinations for next week’s headgate levels. Due to increased irrigation demands, extreme weather changes, and less snowpack, full automation would have helped save nearly 8,000 to 15,000 acre-feet of water, according to Idaho New

Ethos Connected • 17th January 2024

Innovation In Groundwater Management

According to the Brookings Institute, the U.S. water system is considered among the safest and most reliable globally and is paramount to the nation’s economy. It also comprises an intricate system of networks that safely delivers water to millions of people. Approximately 2.2 million miles of underground pipe operate in the United States water system.

Currently, the networks are under increasing stress. Add aging equipment, inefficient operations, and a growing population to this complex infra

Purple Sales • 7th June 2023

Successful Market Expansion With Limited Resources

In order to be successful, companies must clearly understand their target markets and what needs and wants they are trying to fill. When expanding into new markets, it’s important to have a well-thought-out plan that considers the company’s time, money, and resource limitations. 


Aligning business goals with an effective strategy, adaptability, and proper resource allocation can drastically improve a company’s direction, even when working with limited resources. 


Here are a few tips for cr...

Purple Sales • 7th June 2023

10 Signs You Should Reevaluate Your Business Growth Strategy. - Purple Sales

A high-performing growth strategy is at the heart of every profitable business. But sometimes, the strategy that got you to where you are isn’t going to get you to where you want to go.


Generating and closing enough leads is difficult and time-consuming, making it challenging for any marketing and sales team. This is why more and more businesses are moving towards outsourcing their sales departments.


If your business has hit a plateau or is slipping behind the competition, it might be time...

Purple Sales • 6th June 2023

How To Penetrate a New Market at a Fractional Cost - Purple Sales

Savvy business leaders understand that planning is vital to industry success. Product rollouts, new staff, marketing initiatives, and investments in technology need a plan to have the best chance of penetrating a new market. 


Moving your B2B tech company into new markets is an endeavor that needs a definitive plan. 


As high-quality as your sales division may be, they may not be experienced with, have enough in the budget, or have the capacity in their schedule to handle a market expansion....

Relequint • 4th August 2022

B2B Manufacturing: How to Maximize Your Marketing Efforts & Communicate Returns to Management

B2B manufacturing companies are investing in marketing innovation left and right. Martech can certainly help you meet your KPIs. Few leaders now find themselves having to justify investment in digital transformation. But we have to be smart here.

Throwing money at a technology that promises to solve all your problems has never been the way to go. In order to get the most out of any investment, you have to know how to measure your manufacturing ROI, understand what a good one is, and be able to

Relequint • 4th August 2022

Why B2B Healthcare Marketers Should Be Measuring Both ROI & VOI

Across industries, we frequently discuss ROI and for a good reason. It helps us understand how effective and efficient our revenue-generating methods are. As a B2B healthcare marketing leader, everything you do impacts this metric.

But in healthcare specifically, it's critical that you have your eye on another measure of B2B healthcare success. That's VOI (Value of Investment). What is VOI, and why is it vital to healthcare? Here's what every B2B healthcare marketing manager needs to know.

No

Relequint • 4th August 2022

5 Key Criteria to Rate Your B2B Tech Company & Outcomes of a Positive ROI

In a perfect world, ROI would be measured by this equation: Value Created by Investment - Cost of investment = Return on Investment.

But in the real world of B2B tech marketing, measuring ROI is rarely that simple. You have delayed and long-term ROI. You have intangible ROI in the form of brand awareness, engagement, digital word-of-mouth, and affinity.

Despite the challenges of capturing return on investment, throwing your hands up in defeat is not an option. You're here because you have your

Kinettix Inc. • 4th August 2022

How to Help Retailers Modernize Their Legacy Hardware Faster

Legacy hardware is a growing problem in retail IT. For example, many brick-and-mortar stores have little to no lanes, so modern devices, like iPads and handheld card readers, are frequently utilized.

Changes in consumer demand and an ever-increasing push to take on digital-only or digital-first competitors leave retailers with little choice: in many cases, it is "modernize or die." Legacy hardware does not have the capabilities retailers need to compete in a pandemic-era landscape.

Modernizing

Kinettix Inc. • 4th August 2022

Hire & Retain Change Agents For an Effective Retail IT Dispatch

Change is crucial for retail businesses: no one would argue that a retail business today cannot survive using the retail playbook of the 2010s. The customers are different. The technology is different. Even the products retailers sell are, in most cases, quite different.

Yet within organizations, many, if not most, employees dislike and fear change. They see it as a threat to the status quo, what they already know, or even their employment.

Within the world of retail IT, change is both constan

DMI • 23rd March 2022

Understanding Your Customer As Part of Your Core Strategy

Revenue teams are always buzzing about metrics that align with new customers. “What’s our acquisition rate?” “What’s our number of new leads?” “Are we getting enough customers into the funnel?” Sometimes this focus on bringing new customers into the funnel can distract companies from an abundant source of profit that’s right in front of them: their existing customers. On cost alone, existing customers can be more valuable than new ones. The cost of acquiring a new customer can be anywhere from f...

DMI • 4th January 2022

A Roadmap for Digital Transformation in State & Local Government Agencies

Regardless of its size or complexity, any state or local government can benefit from digital transformation. For starters, modernizing legacy systems and bringing their technology up to speed with the demands of the current digital era goes a long way towards improving the citizen experience — something that should always be a priority for government officials. It also improves confidence through the creation of frictionless experiences. Automation, in particular, promotes transparency and effic...